Marketing Channels

Marketing channels

This page brings together all current and potential marketing channels for Silver Websites.

The aim is to stay focused, use the right channels well, and understand what skills are needed for each.

This page consists of a list of the top priority channels, what the tasks required are (both one-off and ongoing) and who owns them. Lead tracking? Where and how? source (SEO, networking, referral) conversion • Review monthly

 

This page is a work in progress and expected to be fluid.

*Marketing Channel List*

1. Referral partners

Referrals are one of the strongest sources of new work.

Identify and build professional partner relationships.

• Identify 10 key partners

• Accountants
• Business coaches
• Designers
• Social media managers

• Quarterly check-in
• Share:

  • case studies
  • referral triggers
    • Ask:
    “Who have you spoken to recently struggling with their website?”

Joint Venture team - Team consisting of graphic designer, copywriter and social media.  Collaborate together and pool resources to create a virtual business where we share work. - Pool our skills and actively look out for work for each other.  WARNING - experience shows this doesn't work.

Professional partner - Business coach who comes into contact with lots of different businesses - Actively recommends me to other businesses and vice versa

White label marketing company - Runs a marketing company which doesn’t do websites.  Would like me to provide websites for her as possibly white labelled. - White labelled
Website build, hosting and growth retainer. 3 hours a month.

Affiliate scheme -

Reward as thank you for getting me the work.

Perhaps an avid networker? Someone who sells pyramid stuff like Utility Warehouse so good at it?

Current clients?

Friends and family?

Complementary skills :

 

  • Photography
  • Videography
  • Social Media management
  • Social Media training
  • Logo Design and branding
  • Printing - business cards, leaflets etc.
  • Copywriting & proof reading for web
  • UX
  • Marketing
  • IT Support
  • Email Hosting
  • Off-site SEO
  • Email marketing/design
  • Social ads
  • Google ads
  • Animation - videos etc.

 

Owner: Philip and ???

2. LinkedIn (primary trust channel)

utilise recurpost.

One-off setup
• Optimise profile

Ongoing
• Post 2–3 times per week
• Mix of:

  • simple advice
  • client stories
  • reassurance posts
    • Add 5–10 relevant connections per week
    • Comment on posts from local business owners

Owner: ??

3. Google Business Profile (local visibility)

and Bing Listing

One-off
• Fully complete profile
• Add services, images, description

Ongoing
• 1 post per week (short, helpful)
• Ask for 1 review per month
• Respond to all reviews

utilise recurpost

Owner: ??

4. Website

One-off
• Review core pages for clear messaging
• Ensure each service has a page
• Local pages (town-based)

Ongoing
• 1 blog per week or fortnight
• Focus on real questions
• Add internal links
• Update old pages monthly

Channel: Niche landing pages

Actions:
• Create pages like:

  • Websites for solicitors
  • Websites for trades
  • Websites for consultants
    • Include:
  • pain points
  • examples
  • testimonials

    Channel: Website conversion

    Actions:
    • Clear CTA on every page
    • Portfolio near top
    • Testimonials visible
    • Simple contact flow

  • focus on Gemini AI etc.?

Owner: Philip

5. Business Networking

Face to face and online.

Choose ideal groups and invest effort.

Owner: Philip and potentially other people

6. Facebook and/or Instagram

hannel: Facebook groups (local & niche)

Actions:
• Identify 5–10 groups (local business + community)
• Check daily (2–3 mins)
• Respond to “website needed” posts quickly
• Comment helpfully on related posts (no selling)
• Once a week: helpful tip post (non-promotional)

One-off
• Join relevant local groups

Ongoing
• Comment helpfully
• Respond to “website needed” posts
• Avoid selling

Instagram - only light touch so far?  Is it where my ideal client is?

Owner: ???

6. Leaflets / Direct Mail / Direct Outreach

One-off
• Design simple leaflet or letter?

Ongoing
• Target business parks
• Track responses

Owner: ???

7. Local Magazines

This has potential.

Design?

Ongoing
• Keep simple message
• Refresh quarterly

 

Owner: ??

8. Online Directories / Community

Examples:
• Kimbolton Online
• SortedHome

Ongoing
• Keep visible but controlled
• Don’t overextend

Passive income?  Lead source?

Owner: ??

9. Lead Funnel

Opportunity as currently don't have one.

What would ideal client want?

• Offer:
“Happy to take a quick look at your website”
• Deliver:

  • 3–5 simple observations

Follow our handy checklists to see what you can do yourself, or questions you really need to ask.

Freelance time on people’s sites - ideally someone with a WordPress site they’ve built themselves but don’t really know what they’re doing; perhaps they have a template someone installed for them.

Website Health Check - get a good understanding of ways to make your website shine; draw on our years of experience.

Owner: ???

10. Events

• Banner + simple message
• QR code to site
• Stickers / takeaway
• Simple “conversation starter

Joint with Graphic Designer?

Owner: ???