Visual Identity
The Silver Websites visual identity is designed to feel calm, clear and professional.
It should never feel busy, corporate or overly styled. The aim is to create something that feels easy to take in and quietly builds trust.
Logo and guidelines
Please refer to the official logo and usage guidelines here:
Always use the logo as provided. Do not stretch, recolour or apply effects.
Overall look and feel
The visual style should feel:
- Calm and uncluttered
- Professional but approachable
- Minimal rather than busy
- Consistent and easy to follow
Avoid anything that feels:
- Flashy or overly designed
- Corporate or generic
- Trendy or gimmicky
Typography
The primary font is:
- Quicksand (SemiBold)
Use this consistently across headings and key messaging.
Body text should remain clear and easy to read, with good spacing and no crowding.
Colour palette
The colour palette is simple and consistent:
- Green: #00491f
- Grey: #888b95
- White: #ffffff
- Black: #000000
Use colour with restraint. White space is important and should not be filled unnecessarily.
Layout and spacing
Layouts should be clean and structured.
- Use plenty of white space
- Keep sections clearly separated
- Avoid clutter
- Let content breathe
The overall feel should be calm and organised rather than dense or busy.
Shapes and styling
The curved shape from the logo can be used subtly as a design element where appropriate.
Styling should feel smooth and considered. If texture is used, it should be subtle and clean, with a soft metallic or “quicksilver” feel rather than anything harsh or glossy.
Avoid heavy effects or visual noise.
Imagery
Imagery should feel natural, simple and relevant to the work.
Where possible:
- Avoid using people in stock images
- Avoid staged or overly posed scenes
- Avoid clichés such as thumbs up or group meetings
Instead, focus on:
- Clean workspace environments
- Subtle business settings
- Objects that reflect real work being done
- Calm desk scenes with natural elements such as eucalyptus plants
Images should be:
- Minimal
- Uncluttered
- Softly lit
- Consistent in tone
The goal is to support the message, not distract from it.
Filters and effects
Avoid filters and heavy editing.
Images should feel natural and consistent, not stylised.
Consistency
The most important part of the visual identity is consistency.
Every piece of content should feel like it comes from the same place, even if created by different people.
When in doubt, simplify.