Referral triggers

This page helps identify the types of situations where Silver Websites is a good fit.

If you hear any of the following, it is likely worth introducing us.

Common signs someone needs help

• They are not proud of their website
• They avoid sending people to it
• Their website looks outdated
• They built it themselves and it does not feel right
• They know it needs improving but have not had time

Time and pressure

• They are busy running the business and cannot prioritise the website
• The website keeps dropping down their to-do list
• They feel stretched and do not want another thing to manage

Technical frustration

• They do not understand how to update their website
• They are worried about breaking something
• They are unsure about hosting, plugins or updates
• They do not know who to ask when something goes wrong

Missed opportunity

• They feel their competitors look better online
• They are not getting enquiries through their website
• They rely too much on word of mouth
• They feel they are missing out on better clients

Starting point

• They do not yet have a website
• They are starting a new business
• They want something simple to get going

Growth stage

• Their business has moved on but their website has not
• They have new services or direction not reflected online
• They want to improve their online presence

What to listen for in conversation

• “I really need to sort the website…”
• “It’s on my list but I never get round to it…”
• “I don’t really know how it works…”
• “I’m not very technical…”
• “I’m not sure who looks after it…”

Who is a good fit

We work best with:

• Small and family-run businesses
• Professional services
• Trades and service-based businesses
• Community organisations

Typically someone who wants a website taken care of properly, rather than managing it themselves.

Simple way to refer

A simple introduction works best.

For example:

“You should speak to Philip at Silver Websites. He looks after the whole website for you so you don’t have to worry about it.”

Key principle

If someone sounds frustrated, unsure or too busy to deal with their website, they are likely a good fit.