Our Style

Client experience

How I want people to feel when they come into contact with Silver Websites : 

RelaxedI want their website experience to be as stress-free and relaxed as possible.  Very easy to work with me and language used etc. at the right level so not a faceless business but me/us easy to chat to.
SuccessfulWorking with my brand will make them more successful in terms of getting new clients.
UnderstoodThey will be understood in terms of what they want to achieve from their website and how they want it to look.  Achieved by clear and regular comms.
EnthusiasticI want them to be enthused about working with Silver Websites.  I want them to be proud of their website.
Cared forThey will know that the technical side of their website is all looked after, i.e. taken care of.  They are in safe hands.

Relaxed = the process feels simple and worry-free

Successful = your online presence supports growth

Understood = your goals and style are heard

Proud = your website feels like a true reflection of you

Supported = you know the technical side is handled

Our tone of voice

Professional but still approachable. Not big corporate faceless brand but someone they can talk to and be understood. Personable as talking to a person rather than a call centre. Clear not too techy, avoiding tech-babble. A bit of dry humour to show personality but definitely not “wacky quirky fun”.

Brand Vocabulary

My Title: Website Manager

Call to Actions
Talk to us

Product Names
Build & Manage
Build, Manage & Grow

Proprietary Way
Fully Managed Websites

Colloquialisms
Aiming at slighter older people.

Contractions
Prefer not. We are better than we’re.

Punctuation
Not too many explanation marks.
Try to use properly; commas, full stops etc. As more professional.
I like ampersands (&).

Emojis
Not really; perhaps a smiley face.

Words / Phrases I use
Shine online

Words / Phrases I avoid
Try to avoid acronyms and technical phrases (e.g. SEO unless define)
Don’t like swear words or crude words or slang.
Not too personal (dear etc.)

Dream Testimonial

"We're so glad we found Silver Websites to build and look after our website!  Their technical competence shone through right from the start and gave us the confidence we needed to hand it over to them.

We know we can depend on them to respond to all our needs with speed and efficiency.  They avoid tech jargon to make sure they understand what we need.

We are coming up in the top on google listings when searching for our service locally and the traffic is only increasing. They've stuck to their word and successfully got our online online presence out there.

They're always helpful, listening to what I wanted and why I wanted it, even coming up with suggestions for things we needed but didn't know existed, all with minimum input from this technophobe!

They created us an amazing website which gets great comments from our customers and has brought in more work in a matter of weeks,already paying for itself."

Our visual style

Main colours

#888b95 silver

#00491f green

#ed8c00 - yellow (secondary colour)

Open Sans nice font

Quicksand heading font

Here is the brand guidelines as produced by a graphic designer in December 2021 :

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